For over 50 years, Shaw American Financial Corporation has been the largest life, long-term care and disability insurance general brokerage agency in Louisville, Kentucky and is also one of the oldest in the country. Our founder, Irving Shaw’s creativity led him to an innovative idea in the life insurance industry, “other products can be wholesaled, why not life insurance.” As complicated as this feat seemed, Irv devoted his marketing and sales brilliance to create a whole new industry, and in 1967, he founded the life insurance brokerage that later became Shaw American Financial Corporation.
Brokerage marketplace leaders and pioneers, Irving H. Shaw CLU, ChFC, REBC, LUTCF and his son, Jonathan A. Shaw CLU, ChFC, are founding members of the four leading Brokerage Marketing groups: LifeMark Distributors, Inc., The Risk Appraisal Forum, Life Inc. and the National Association of Independent Life Brokerage Agencies. These organizations serve as what we know of as the life insurance industry today, and most life insurance products sold today are placed through a member of one of these organizations.
Shaw American’s specialty was and still is impaired risk underwriting which earned us the reputation as, “The Wonder Writers.” Jonathan A. Shaw CLU, ChFC, the current President and CEO, has extensive experience in impaired risk evaluation and marketing, and we have a medical doctor on staff to assist with complex cases and negotiate the best impaired risk premiums for your client. We also have access to the lowest cost term and permanent products and can reflex from one carrier to another when needed to secure the best rates.
Shaw American seeks to be one of the most innovative brokerage general agencies in the country, embracing advanced technologies and ideas to develop services and solutions to assist individuals and organizations placing life insurance, long-term care, disability and annuity products. As a Brokerage General Agent (BGA), we act as a liaison between life insurance carriers and the advisors with the goal of facilitating the process by shepherding cases from inception through placement. Our approach is advisor centered, and we strive to provide the highest level of customer service available in the industry including offering back office assistance, case design, product selection and process monitoring and management, and these services can be customized based on the advisor’s or organization’s needs and wants.
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