In a recent article published by Bloomberg Businessweek, author and associate editor, Matthew Philips revealed a shocking statistic which showed the largest age group in the U.S. to be between the ages of 20 and 28-years-old. But how does this apply to you?
Think about it, how often do you target this age group to sell to? Rarely, if ever, right? There’s a reason for that. Life insurance isn’t marketed to twenty somethings. It’s marketed to baby boomers and very recently Gen Xer’s, all the while ignoring the sleeping cash cow two blocks over, 23-year-olds.
This is just food for thought. Next time you’re looking to make a sale, try thinking outside of the box and consider working with someone in their twenties.